Martin Morud

In 2009, Martin’s father asked him and a few friends to build a solar array for their farm in Bemidji. He never imagined it would take him down the path to own and operate a sustainable solar business, TruNorth Solar, which he built with genuine passion for environmental stewardship. TruNorth Solar operates two divisions: one focused on Residential/Small Commercial Solar and the other on Commercial/Industrial/Community Solar. "Solar installation is not easy.” says Martin. “It’s extremely  physical and combines many different trades and skills to install a quality solar pv system. TruNorth Solar’s culture is founded on our addiction to a hard day’s work and we pride ourselves in flipping the switch at the completion of each project.”

Solar energy is helping Minnesota to become more energy independent and rely less on outside sources for its energy needs. Martin’s favorite part of his work is teaching others about solar energy and sustainability. “It’s fun, exciting and easy to understand if explained clearly.” Much of Martin’s time is spent working with TruNorth Solar’s team members to keep each of the business engines running. He still looks forward to days spent in the field.